In the Advanced Seminar you will learn how to use different tools in the Emarsys Platform through a series of exercises based around the use case: Omnichannel engagement with your VIP clients.
Contents
For a list of planned sessions, please see the upcoming seminars in our Global Training Calendar
Summary
Under the supervision and guidance of our experienced Training Manager, you will work on your own and in groups with other Emarsys clients to find practical solutions to a number of challenges that you execute on your own in our Training account.
Diverse learning techniques will be employed to help you remember what you have learned across the platform and apply it to your own use cases in the future. Want to know more? Check our seminar video.
Duration: 6 hours
Prerequisites:
- You must have completed the basic online learning path in our online self-learning tool, or attended the Basic seminar.
Or:
- You have a minimum of 6 months experience working with the Emarsys Marketing Platform.
Who should take this seminar?
This seminar is aimed at users of the platform who will be creating and launching multi-channel campaigns.
Roles: Campaign manager, campaign strategist, marketing manager, content manager.
Skill level: Mid-level users.
Please note that this seminar is limited to a maximum of 10 participants.
What you will learn
During the Emarsys advanced seminar you will learn how to set up a personalized, automated and multi-channel engagement campaign while doing exercises using the following products:
- Strategic Dashboard and Tactics
- Segmentation, AI segments
- Visual Content Editor
- Automations
- Mobile Engage
- Web Channel
- Relational Data
- Open Time Content
- Loyalty
By the end of this course, you'll be able to:
- Understand how to use different products and features in the Emarsys Platform
- Learn to find solutions for your use case
- Work together in a same account
Quotes & feedback
"The structure of the Emarsys Advanced Seminar is really, really good. I've done training with other vendors, which was very labouring, because you just get talked at. Emarsys however, has a great format and I was engaged the whole time while working on great use cases."
Chris Slater, Head of New Business, XCM - Advanced Seminar
"The Seminar was broken up well and had good tasks to complete that put everything into context. "
Katie Grundy, Digital Retention Assistant, Oasis Fashions - Advanced Seminar London
"I felt the overall delivery of the seminar was very well balanced in terms of activities and was executed exceptionally well. It is evident that Jose is a highly experienced trainer/facilitator. I signed up to the seminar expecting a presentation where I would take notes and gain a slightly better understanding of the Emarsys Platform, however during the interactive seminar I was able to learn at a much more accelerated pace and now have a much better understanding of how Emarsys can be utilised.
As somebody who has never used Emarsys prior to attending the seminar, I found the UI/UX of the Platform to be relatively intuitive however the terminology and ease/location of features took some adjusting too. Luckily the Emarsys Documentation has plenty of content to assist end users in familiarising with all of this, so I didn’t have many issues at all."
Julian Wimalaratna, Digital Capability Manager, Seed Heritage, Melbourne, Australia - Online Advanced Seminar
