In the Advanced Segmentation and Personalization Seminar you will learn how to use different tools in the SAP Emarsys Customer Engagement platform through a series of exercises based around an abandoned cart use case:
For a list of planned sessions, please see the upcoming seminars in our Global Training Calendar
Under the supervision and guidance of our experienced Training Manager, you will work on your own and in groups with other Emarsys clients to find practical solutions to a number of challenges that you execute on your own in our Training account.
Diverse learning techniques will be employed to help you remember what you have learned across the platform and apply it to your own use cases in the future. Want to know more? Check our seminar video.
Duration: 6 hours
- You must have completed the basic online learning path in our online self-learning tool, or attended the Emarsys Foundations seminar.
- You have a minimum of 6 months experience working with the SAP Emarsys Customer Engagement platform.
Who should take this seminar?
This seminar is aimed at users of the platform who want to understand how to best use the features of segmentation and personalization in their omnichannel marketing strategy.
Roles: Campaign Manager, Campaign Strategist, Marketing Manager, Content Manager.
Skill level: Mid-level users.
What you will learn
During the Advanced Segmentation and Personalization seminar you will learn how to set up a personalized, automated and multi-channel abandoned cart program while doing exercises using the following products:
- Segmentation with Web Extend / Predict
- Segmentation with AI Segments
- Segmentation with Relational Data
- Other Types of Advanced Segmentation
- Predict Email Recommendations
- Personalization Rules
- Emarsys Scripting Language
By the end of this course, you'll be able to:
- Understand how to use different products and features in the SAP Emarsys Customer Engagement platform
- Learn to find solutions for your use case
- Work together in a same account
Quotes & feedback
"The structure of the Emarsys Advanced Seminar is really, really good. I've done training with other vendors, which was very labouring, because you just get talked at. Emarsys however, has a great format and I was engaged the whole time while working on great use cases."
Chris Slater, Head of New Business, XCM - Advanced Seminar
"The Seminar was broken up well and had good tasks to complete that put everything into context. "
Katie Grundy, Digital Retention Assistant, Oasis Fashions - Advanced Seminar London
"I felt the overall delivery of the seminar was very well balanced in terms of activities and was executed exceptionally well. It is evident that Jose is a highly experienced trainer/facilitator. I signed up to the seminar expecting a presentation where I would take notes and gain a slightly better understanding of the Emarsys Platform, however during the interactive seminar I was able to learn at a much more accelerated pace and now have a much better understanding of how Emarsys can be utilised.
As somebody who has never used Emarsys prior to attending the seminar, I found the UI/UX of the Platform to be relatively intuitive however the terminology and ease/location of features took some adjusting too. Luckily the Emarsys Documentation has plenty of content to assist end users in familiarising with all of this, so I didn’t have many issues at all."
Julian Wimalaratna, Digital Capability Manager, Seed Heritage, Melbourne, Australia - Online Advanced Seminar