In the Omnichannel Marketing Seminar– Unifying Your Customer Experience you will learn how to combine and set up campaigns for different channels in the SAP Emarsys Customer Engagement platform through a series of exercises.
You will have the chance to work on two different use cases:
- Progressive Profiling
- Driving your second purchase
Contents
For a list of planned sessions, please see the upcoming seminars in our Global Training Calendar
Summary
In this interactive seminar you will work on your own and in groups under the supervision and guidance of our experienced Training Managers. Together with other Emarsys clients and partners you will find practical solutions to several digital marketing challenges in a dedicated training account. Diverse learning techniques will be employed to help you remember what you have learned across the platform and apply it to your own use cases in the future. Want to know more? Check our seminar video.
Duration: 6 hours
Prerequisites:
- You must have completed the basic online learning path in our online self-learning tool or attended one of our other training seminars.
Or:
You have a minimum of 6 months experience working with the SAP Emarsys Customer Engagement platform.
Who should take this seminar?
This seminar is aimed at users of the platform who want to understand how to best use and create campaigns across different channels in their omnichannel marketing strategy.
Roles: Campaign Manager, Campaign Strategist, Marketing Manager, Content Manager.
Skill level: Mid-level users.
What you will learn
During the Omnichannel seminar you will learn how to set up personalized, automated omnichannel programs whilst completing exercises using the following products:
- Automation Center
- Web Channel
- Web Push
- Digital Ads
- Emarsys Loyalty
- Mobile Wallet
- SMS
- Mobile Engage: In-App
- Mobile Engage: Push
By the end of this course, you'll be able to:
- Define omnichannel marketing
- Understand progressive profiling
- Understand how to use different channels and features in the SAP Emarsys Customer Engagement platform to create an ominchannel experience
- Use the above channels confidently
Quotes & feedback
"We enjoyed two insightful seminar days full of a variety of challenges. The case studies, which we were able to work on inside the system ourselves, were set up to be highly instructive. In essence, the experience was both fun and applicable to our daily business."
Teresa Dil, NKD Group GmbH - Omnichannel Seminar 2024
"The training provided a great balance of theory and hands-on practical experience, which further enhanced my understanding and skills. The didactic approach was outstanding, making complex concepts accessible and engaging. Additionally, the opportunity to network with fellow participants added significant value to the overall experience. "
Alexandra Rieker, Head of CRM & Customer Experience at Delica AG - Omnichannel Seminar 2024
